Meet Your Peers Attending the Canadian Email Summit is a must for anyone serious about email marketing. This event brings together some …
Author
Derek Lackey
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Peter Mosley
TSN’s Price Hike Email: A Masterclass in a Missed Marketing Opportunity
by Derek Lackeyby Derek Lackey 4 minutes readThis morning, like many other loyal subscribers, I opened an email from TSN only to learn that my monthly subscription fee will …
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Dark PatternsPerformance Marketing
The Dark Side of AI Marketing: A Call for Ethical Boundaries
by Derek Lackeyby Derek Lackey 6 minutes readThe marketing industry stands at a crossroads. Generative AI has arrived with unprecedented power to create, personalize, and persuade at scale. While …

