Branding

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …

By Stacy DeBroff, CEO Influence Central As marketers re-evaluate post-pandemic marketing, forming an Influencer “Brand Tribe” has proven to deliver dramatic results …

A decade ago, businesses were still trying to wrap their minds around digital technology and modern solutions, but now most start-ups invest …