Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise. When …
Category:
Marketing Strategy
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Marketing StrategyStrategy
Death of a (Personalisation) Salesman
by One Degreeby One Degree 2 minutes readOriginally published in WARC, October 2024. Updated May 2025. In Death of a Salesman, Willy Loman is a man out of time, …
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BrandingMark RitsonMarketing StrategyStrategy
Four big strategic mistakes Nike needs to reverse
by Derek Lackeyby Derek Lackey 3 minutes readOutgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …
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